You are what you drive?
Scarborough also determined that Volvos were the most "Democratic" cars, by 44 to 32 percent, followed by Subarus and Hyundais. But although a lot of old Volvos on the road are driven by Democrats, the customers in Volvo showrooms no longer fit the old stereotype, according to a survey of 163,000 new-car buyers last year that was conducted by CNW Marketing Research of Bandon, Ore.
As Volvo's advertising has stressed performance in addition to safety, more and more Republicans are buying Volvos. The CNW survey last year showed that Democratic buyers of Volvo cars outnumbered Republicans by only 32 percent to 27 percent. . . .
Jeep Grand Cherokee S.U.V. was more than half again as likely to be bought by a Republican than by a Democrat, at 46 percent to 28. Among Hummer buyers, the Republican-to-Democrat ratio was a whopping 52 to 23.