Brazilians to Defeat Gun Ban?

Before the referendum, support for the ban was running as high as 80 percent. But in the weeks before the referendum, both sides were granted free time to present their cases on prime-time TV, and the pro-gun lobby began to grow.

In a survey released Wednesday by Toledo & Associates, 52 percent of those questioned said they would vote against the ban, while 34 percent would support it. The poll questioned 1,947 people in 11 Brazilian state capitals on October 8-15, and had a margin of error of 2.2 percentage points.

"Most of the media supported the ban, so before the television spots, nobody gave it much thought, but when the pro-gun lobby got equal time the opinion really shifted," said Jessica Galeria, who researches gun violence for the Viva Rio think tank. "They were smart, using images of Nelson Mandela, Tiananmen Square and the Berlin Wall to link owning a gun with freedom." . . . .